GDC Reinvents 50 Main Street with Amenities and Art

Stating that “It’s time for office buildings to move beyond the cold sterile mausoleum look of yesterday’s work environment,” Ginsburg Development Companies Principal Martin Ginsburg celebrated the Grand Opening of the first phase of his reinvention of the 50 Main Street office building that stands at the gateway entrance to White Plains. The new mezzanine amenity level features a modernized cafeteria, fitness center with yoga motion room, lecture hall, lounge with billiards and private dining and meeting rooms. A key feature of the new common space is a contemporary art collection curated by ArtsWestchester that features numerous local artists.

“With this exciting new space in 50 Main, we are creating a common amenity area to be enjoyed by all tenants in the building that reflects today’s warmer casual work environment, punctuated by beautiful art throughout. We are introducing many of the same resort class amenities found in our luxury residential properties, making 50 Main a truly unique commercial office building,” said Ginsburg, a member of the BCW, at the grand opening event held on Tuesday

“ArtsWestchester would like to salute Martin Ginsburg for having the vision to understand that art enlivens spaces with creative energy that helps motivate us all to be creative in our business endeavors,” said ArtsWestchester CEO Janet Langsam. She continued, “We are very excited to unveil the work of nine artists from the greater Westchester area as part of GDC’s investment in its art collection for 50 Main Street.”

“The new amenities space show real forward thinking in terms of attracting new and interesting businesses to White Plains. Together with the other amenities offered by the city, such as proximity to transit and a lively downtown, this space is sure to be an attractive option to businesses and workers alike,” said White Plains Mayor Tom Roach.

“One of the challenges for business today is to recruit top talent. And part of recruiting top talent is to have a great place to work with all the amenities, that is sustainable, beautiful and close to transportation. Martin you’ve done it all with this reimagining to create a really stellar place to work, and also to live and to play,” said BCW President and CEO Marsha Gordon who attended the event.

A key feature of the new entry to 50 Main Street will be a monumental sculpture in front of the building that will soon be chosen from three finalists that participated in an international competition coordinated by GDC and ArtsWestchester.