Yonkers Launches New “Generation Yonkers” Campaign
The City of Yonkers, which is undergoing a renaissance with several major residential developments underway downtown, unveiled this week the next generation of its successful Generation Yonkers marketing campaign, an innovative economic development initiative created to reposition Yonkers as the next great urban frontier.
The new campaign, which was developed by the Westchester-based advertising agency Thompson & Bender, kicks off with TV, radio, print and digital advertising as well as a new website. The campaign features leaders in the fields of business, higher education, restaurants, arts and culture. Those featured in the new marketing campaign include:
- Mike Brady, President & CEO of Greyston Bakery;
- Jason Evege, Founder and Owner of Linoto textile company;
- Christian Petroni, Chef and Owner of Fortina Restaurants;
- Kanwal Singh, Dean of Sarah Lawrence College;
- Melissa Starke, Curator of Urban Studio Unbound Gallery
- Masha Turchinsky, Director of the Hudson River Museum
“The secret’s out – Yonkers is the city to live, work and play in,” said Yonkers Mayor Mike Spano. “We’ve seen tremendous growth in our city over the last five years, thanks in large part to the Generation Yonkers marketing campaign and I am confident that this latest re-energized and refreshed campaign will continue the momentum. The future of Yonkers is now – we invite everyone to be part of it.”
The new campaign was unveiled at a reception held Wednesday at the Hudson River Museum featuring those who are appearing in the new ads as well as those who appeared in the previous campaigns. Attending the reception was BCW President and CEO Marsha Gordon.
Similar News Items
On Tuesday, Governor Kathy Hochul unveiled her FY 2027 $260 billion state budget proposal. It contained many of the recommendations that were presented in the Blueprint for New York that was released late last year and which the BCW worked collaboratively on along with the Business Council of New York State, the New York State Economic […]
On Wednesday, the BCW Tompkins Community Bank Power Breakfast brought together a dynamic panel of communications professionals for an expert-led session on crafting messages that resonate and inspire action. “From Story to Strategy—Branding, Marketing & Social Media Mastery” explored how organizations can build powerful brands and compelling narratives in an increasingly digital marketplace. The five […]
On January 20, The Journal News published an editorial about energy reliability by BCW Executive Vice President and COO John Ravitz. The editorial argued that New York’s needs an all-of-the-above approach to grid reliability. That approach includes using biofuels, a diesel replacement made from sources like used cooking oil, recycled restaurant grease, animal fats and […]
Become A Member
Join the county’s largest and most influential business organization today.
JOIN NOW!
Leave a Comment
You must be logged in to post a comment.