Skip to Content
Author: The BCW

Leave a Comment

Yonkers Launches New “Generation Yonkers” Campaign

From left, Yonkers IDA Chairman and County Legislator Ken Jenkins; Business Council of Westchester President and CEO Marsha Gordon; Yonkers Mayor Mike Spano; Yonkers City Council Member Corazon Pineda Isaac; Jason Evege, Founder and Owner of Linoto textile company; Kanwal Singh, Dean of Sarah Lawrence College; Mike Brady, President & CEO of Greyston Bakery; Melissa Starke, Curator of Urban Studio Unbound Gallery; County Legislator Gordon Burrows; Masha Turchinsky, Director of the Hudson River Museum, and Yonkers City Council Member Mike Breen

The City of Yonkers, which is undergoing a renaissance with several major residential developments underway downtown, unveiled this week the next generation of its successful Generation Yonkers marketing campaign, an innovative economic development initiative created to reposition Yonkers as the next great urban frontier.

The new campaign, which was developed by the Westchester-based advertising agency Thompson & Bender, kicks off with TV, radio, print and digital advertising as well as a new website. The campaign features leaders in the fields of business, higher education, restaurants, arts and culture. Those featured in the new marketing campaign include:

  • Mike Brady, President & CEO of Greyston Bakery;
  • Jason Evege, Founder and Owner of Linoto textile company;
  • Christian Petroni, Chef and Owner of Fortina Restaurants;
  • Kanwal Singh, Dean of Sarah Lawrence College;
  • Melissa Starke, Curator of  Urban Studio Unbound Gallery
  • Masha Turchinsky, Director of the Hudson River Museum

“The secret’s out – Yonkers is the city to live, work and play in,” said Yonkers Mayor Mike Spano. “We’ve seen tremendous growth in our city over the last five years, thanks in large part to the Generation Yonkers marketing campaign and I am confident that this latest re-energized and refreshed campaign will continue the momentum. The future of Yonkers is now – we invite everyone to be part of it.”

The new campaign was unveiled at a reception held Wednesday at the Hudson River Museum featuring those who are appearing in the new ads as well as those who appeared in the previous campaigns.  Attending the reception was BCW President and CEO Marsha Gordon.

Similar News Items

The Business Council of Westchester released its 2024 Legislative Agenda and called on state lawmakers to embrace policies that support a sustainable economy and job creation. The BCW produces the Annual Legislative Agenda each year for federal, state and local representatives on behalf of the business community. Among the recommendations in its 44-page report, the […]

Read Article

The Business Council of Westchester is among 43 business organizations representing tens of thousands of businesses of all sectors and sizes across New York urging the Senate and Assembly to allocate funding in the Fiscal Year 2025 budget to address the unemployment insurance debt; as well as support the Governor’s proposals to sunset the state’s […]

Read Article

Congratulations to the Burn Center at Westchester Medical Center on being verified by the American Burn Association (ABA) as an Adult and Pediatric Burn Center. The verification was made after a rigorous and thorough review of Westchester Medical Center’s burn care program. With this verification, BCW Member Westchester Medical Center is now home to the […]

Read Article

Become A Member

Join the county’s largest and most influential business organization today.

The Business Council of Westchester is committed to helping businesses market, learn, advocate, and grow. Over 80 events and programs are offered every year, giving our members ample opportunity to connect and meet with businesses representatives in the Westchester community and beyond.
Back to top