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Yonkers Launches New “Generation Yonkers” Campaign

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From left, Yonkers IDA Chairman and County Legislator Ken Jenkins; Business Council of Westchester President and CEO Marsha Gordon; Yonkers Mayor Mike Spano; Yonkers City Council Member Corazon Pineda Isaac; Jason Evege, Founder and Owner of Linoto textile company; Kanwal Singh, Dean of Sarah Lawrence College; Mike Brady, President & CEO of Greyston Bakery; Melissa Starke, Curator of Urban Studio Unbound Gallery; County Legislator Gordon Burrows; Masha Turchinsky, Director of the Hudson River Museum, and Yonkers City Council Member Mike Breen

The City of Yonkers, which is undergoing a renaissance with several major residential developments underway downtown, unveiled this week the next generation of its successful Generation Yonkers marketing campaign, an innovative economic development initiative created to reposition Yonkers as the next great urban frontier.

The new campaign, which was developed by the Westchester-based advertising agency Thompson & Bender, kicks off with TV, radio, print and digital advertising as well as a new website. The campaign features leaders in the fields of business, higher education, restaurants, arts and culture. Those featured in the new marketing campaign include:

  • Mike Brady, President & CEO of Greyston Bakery;
  • Jason Evege, Founder and Owner of Linoto textile company;
  • Christian Petroni, Chef and Owner of Fortina Restaurants;
  • Kanwal Singh, Dean of Sarah Lawrence College;
  • Melissa Starke, Curator of  Urban Studio Unbound Gallery
  • Masha Turchinsky, Director of the Hudson River Museum

“The secret’s out – Yonkers is the city to live, work and play in,” said Yonkers Mayor Mike Spano. “We’ve seen tremendous growth in our city over the last five years, thanks in large part to the Generation Yonkers marketing campaign and I am confident that this latest re-energized and refreshed campaign will continue the momentum. The future of Yonkers is now – we invite everyone to be part of it.”

The new campaign was unveiled at a reception held Wednesday at the Hudson River Museum featuring those who are appearing in the new ads as well as those who appeared in the previous campaigns.  Attending the reception was BCW President and CEO Marsha Gordon.

www.generationyonkers.com

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