Skip to Content
Author: The BCW

WIN Participant’s Products Now on Local Shelves

VAE’s caffeinated energy spray is now available at 20 local Chestnut Market locations as part of a product test organized by the Business Council of Westchester’s Westchester Innovation Network program (BCW WIN).

WIN matched the Canada-based VAE with Chestnut Market, a regional convenience store chain in New York, New Jersey, and Connecticut. Part of BCW WIN’s mission is to help innovators acquire feedback in order to refine and improve their market concepts.

“We are focused on attracting innovators to collaborate with our members—local companies of all sizes. Our goal is to persuade innovators to grow and stay here in Westchester,” said Dr. Marsha Gordon, BCW president and CEO.

VAE sells a breath spray enriched with caffeine and amino acids that delivers 20 mg of caffeine per spray. The energy spray’s target customers are young urban professionals, fitness enthusiasts, college students, or anyone needing energy on the go.

Faheem Jamal, director of C-store operations at Chestnut Market said that his company sells many caffeinated products, and the retailer keeps ahead of the competition by being the first to market with new products.

One VAE has 36 sprays, which is the equivalent of 12 coffees, and sells for $14.99 at Three sprays provide the same amount of caffeine as a 5 oz cup of coffee.

VAE launched in 2021 with online sales and two flavors, mint and mango. For the retail launch with Chestnut Market, VAE added a new flavor: mocha.

Mohand Khouider, co-founder of VAE, said he has received valuable feedback from consumers about the brand. Initial consumer comments from in-store sampling include portability, speedy effect, and appealing taste. Khouider said that consumers have expressed satisfaction with the convenience of not having to drink coffee to enjoy a caffeine boost.

“We’ve also noted the desire for a wider range of flavors, and so we are currently working on expanding our lineup,” said Khouider.

VAE’s goal with the Chestnut Market collaboration is to complete a small test launch before doing a larger New York City launch. The Chestnut Market-VAE Energy collaboration was one of more than a dozen innovator matches facilitated by BCW WIN in 2023.

Can Your Business Benefit from BCW WIN?

The Business Council of Westchester is committed to helping entrepreneurs bring their ideas to life through the support of its diverse business ecosystem in Westchester County through its BCW WIN initiative. Its network is composed of small and mid-sized companies, professional services firms, and non-profits along with some of the most well-known brands in the world like IBM, Pepsico, MasterCard, Heineken, Danone, Morgan Stanley, and Regeneron. It also includes some of the largest hospitals and healthcare systems in the world and many colleges and universities.

To learn more about becoming an Innovation Partner or joining the BCW WIN program, visit

Similar News Items

The BCW’s state advocacy program was actively engaged throughout the session including reaching out to legislators during the final last hours of the session. Countless memorandums of support and opposition on bills of importance to the business community were issued to the Legislature; and countless Zoom meetings were held. Additionally, the BCW was in constant contact with […]

Read Article

City, County and State officials held a press conference this week at Pugsley Park in Peekskill to discuss the city’s recent certification as a New York State Pro-Housing Community, its $10 million award from the Mid-Hudson Momentum Fund, and to celebrate the opening of Pugsley Park with a ribbon cutting. Over 50 people were in […]

Read Article

The BCW’s Government Action Council hosted its sixth annual Board of Legislators Reception on Tuesday, where BCW members shared their concerns with members of the Westchester County Board of Legislators. BOL Chair Vedat Gashi and BOL Vice Chair Jose Alvarado updated BCW members on the BOL’s ongoing activities, including preparing for next year’s County Executive […]

Read Article

Become A Member

Join the county’s largest and most influential business organization today.

The Business Council of Westchester is committed to helping businesses market, learn, advocate, and grow. Over 80 events and programs are offered every year, giving our members ample opportunity to connect and meet with businesses representatives in the Westchester community and beyond.
Back to top