Skip to Content
Author: The BCW

Leave a Comment

WIN Innovator Kuponya Building a Greener Construction Industry

Kuponya Innovations, a sustainability-focused startup, is developing its first green insulation prototype with help from Murphy Brothers Contracting and the Westchester Innovation Network (WIN).

Kuponya Innovations is an early-stage Canadian start-up developing new construction materials from natural, sustainable sources. The company is focused on finding insulation applications for industrial hemp, one of nature’s fastest-growing plants.

“This partnership was a perfect match as we are both focused on introducing more sustainable alternatives to existing building materials in the construction industry, specifically on creating a carbon-negative product to be used in tiny and modular homes,” said Jordan Prentice, Kuponya Innovations Founder.

The Westchester Innovation Network (WIN) is a Business Council of Westchester initiative designed to connect innovative products and services with existing organizations to guide and support their development. WIN paired Kuponya Innovations with Murphy Brothers Contracting, a Mamaroneck-based, family-owned general contracting firm that has been in business for more than 40 years. Both companies are passionate about environmentally friendly building materials and methods.

“We were delighted to give Kuponya a platform to speak to building design professionals in our region about their big, beautiful ideas for developing building materials from natural sustainable sources, while training people on both the manufacturing side and the installation side,” said Michael Murphy, who handles Business Development for Murphy Brothers Contracting.

Through the WIN partnership, Prentice was invited to present her ideas to building professionals at Murphy Brothers Contracting’s monthly continuing education series. Her participation in the event also gave her the opportunity to network with attendees who are interested in eco-friendly alternatives and to gain valuable feedback that aided in her product development.

“The BCW launched WIN to help entrepreneurs like Jordan Prentice refine their business ideas as they develop innovative products. We look forward to seeing Kuponya test its insulation products in real-world settings provided by Murphy Brothers Contracting,” said Dr. Marsha Gordon, the BCW’s President and CEO.


To learn more about becoming an Innovation Partner or joining the WIN program, visit

Similar News Items

BCW Member Greyston, the creator of the no-judgement hiring process known as Open Hiring®, celebrated its new offices with ribbon-cutting ceremony on Wednesday joined by a host of dignitaries who praised the organization for eliminating barriers to employment for thousands. Dignitaries including New York State Majority Leader Andrea Stewart-Cousins, Yonkers Mayor Mike Spano, Westchester County […]

Read Article

Congratulations to BCW Member MacQuesten Development LLC on the groundbreaking for The St. Clair, a $60 million development featuring 78 affordable apartments and commercial space in downtown Yonkers. Located at 34 Main Street, the development is a partnership with the State of New York’s Homes and Community Renewal Program, Westchester County and the City of […]

Read Article

The BCW has joined with business groups throughout the state in the first of several state-wide information campaigns launched by the Business Council of New York State to educate New York voters on the impacts of significant legislation approved by state lawmakers. The first campaign will focus on the importance of a credible, reliable and […]

Read Article

Become A Member

Join the county’s largest and most influential business organization today.

The Business Council of Westchester is committed to helping businesses market, learn, advocate, and grow. Over 80 events and programs are offered every year, giving our members ample opportunity to connect and meet with businesses representatives in the Westchester community and beyond.
Back to top