Skip to Content
Author: The BCW

Leave a Comment

Chestnut Market, VAE to Begin Retail Test Facilitated by WIN

In a retail test facilitated by the BCW’s Westchester Innovation Network (WIN), Chestnut Market will carry VAE’s caffeinated energy spray in 20 of its stores for the product’s retail launch. Chestnut Market, a regional convenience store chain in New York, New Jersey, and Connecticut, will test the product with customers in Westchester County, New York.

The VAE spray, enriched with caffeine and amino acids, delivers 20 mg of caffeine per spray. For reference, three sprays provide the same amount of caffeine as a 5 oz cup of coffee.

“People rely on us when they are on the go, and we sell a lot of caffeinated products,” said Faheem Jamal, director of C-store operations at Chestnut Market. “We’re always trying to stay ahead of the competition by being the first to market with new products for our customers. We believe we’re a perfect fit for VAE.”

VAE launched in 2021 with online sales and two flavors, mint and mango. For the retail launch with Chestnut Market—expected to begin in the fall—VAE will add one new flavor: mocha. The energy spray’s target customers are young urban professionals, fitness enthusiasts and college students, or anyone who needs energy on the go.

One VAE has 36 sprays, which is the equivalent of 12 coffees, and sells for $14.99 at

“We’re looking to see how our messaging and packaging performs in stores,” said Mohand Khouider, co-founder of VAE. “Part of it is doing some sampling in store to get people’s first reactions and part of it is to launch in the lovely Westchester County, a more relaxed environment than downtown Manhattan. The idea is to have a small test launch before doing a larger, New York City launch where we’re looking to start in select stores.”

The Chestnut Market-VAE Energy collaboration is one of more than a dozen innovator matches facilitated by WIN in 2023. WIN is an initiative of the Business Council of Westchester, whose goal is driving economic development, innovation, and growth in Westchester County.

“We are focused on attracting innovators to collaborate with our members—local companies of all sizes. Our goal is to persuade innovators to grow and stay here in Westchester,” said Marsha Gordon, BCW President and CEO.

Similar News Items

The Business Council of Westchester released its 2024 Legislative Agenda and called on state lawmakers to embrace policies that support a sustainable economy and job creation. The BCW produces the Annual Legislative Agenda each year for federal, state and local representatives on behalf of the business community. Among the recommendations in its 44-page report, the […]

Read Article

The Business Council of Westchester is among 43 business organizations representing tens of thousands of businesses of all sectors and sizes across New York urging the Senate and Assembly to allocate funding in the Fiscal Year 2025 budget to address the unemployment insurance debt; as well as support the Governor’s proposals to sunset the state’s […]

Read Article

Congratulations to the Burn Center at Westchester Medical Center on being verified by the American Burn Association (ABA) as an Adult and Pediatric Burn Center. The verification was made after a rigorous and thorough review of Westchester Medical Center’s burn care program. With this verification, BCW Member Westchester Medical Center is now home to the […]

Read Article

Become A Member

Join the county’s largest and most influential business organization today.

The Business Council of Westchester is committed to helping businesses market, learn, advocate, and grow. Over 80 events and programs are offered every year, giving our members ample opportunity to connect and meet with businesses representatives in the Westchester community and beyond.
Back to top