Skip to Content
Author: The BCW

Leave a Comment

Chestnut Market, VAE to Begin Retail Test Facilitated by WIN

In a retail test facilitated by the BCW’s Westchester Innovation Network (WIN), Chestnut Market will carry VAE’s caffeinated energy spray in 20 of its stores for the product’s retail launch. Chestnut Market, a regional convenience store chain in New York, New Jersey, and Connecticut, will test the product with customers in Westchester County, New York.

The VAE spray, enriched with caffeine and amino acids, delivers 20 mg of caffeine per spray. For reference, three sprays provide the same amount of caffeine as a 5 oz cup of coffee.

“People rely on us when they are on the go, and we sell a lot of caffeinated products,” said Faheem Jamal, director of C-store operations at Chestnut Market. “We’re always trying to stay ahead of the competition by being the first to market with new products for our customers. We believe we’re a perfect fit for VAE.”

VAE launched in 2021 with online sales and two flavors, mint and mango. For the retail launch with Chestnut Market—expected to begin in the fall—VAE will add one new flavor: mocha. The energy spray’s target customers are young urban professionals, fitness enthusiasts and college students, or anyone who needs energy on the go.

One VAE has 36 sprays, which is the equivalent of 12 coffees, and sells for $14.99 at

“We’re looking to see how our messaging and packaging performs in stores,” said Mohand Khouider, co-founder of VAE. “Part of it is doing some sampling in store to get people’s first reactions and part of it is to launch in the lovely Westchester County, a more relaxed environment than downtown Manhattan. The idea is to have a small test launch before doing a larger, New York City launch where we’re looking to start in select stores.”

The Chestnut Market-VAE Energy collaboration is one of more than a dozen innovator matches facilitated by WIN in 2023. WIN is an initiative of the Business Council of Westchester, whose goal is driving economic development, innovation, and growth in Westchester County.

“We are focused on attracting innovators to collaborate with our members—local companies of all sizes. Our goal is to persuade innovators to grow and stay here in Westchester,” said Marsha Gordon, BCW President and CEO.

Similar News Items

BCW Member Greyston, the creator of the no-judgement hiring process known as Open Hiring®, celebrated its new offices with ribbon-cutting ceremony on Wednesday joined by a host of dignitaries who praised the organization for eliminating barriers to employment for thousands. Dignitaries including New York State Majority Leader Andrea Stewart-Cousins, Yonkers Mayor Mike Spano, Westchester County […]

Read Article

Congratulations to BCW Member MacQuesten Development LLC on the groundbreaking for The St. Clair, a $60 million development featuring 78 affordable apartments and commercial space in downtown Yonkers. Located at 34 Main Street, the development is a partnership with the State of New York’s Homes and Community Renewal Program, Westchester County and the City of […]

Read Article

The BCW has joined with business groups throughout the state in the first of several state-wide information campaigns launched by the Business Council of New York State to educate New York voters on the impacts of significant legislation approved by state lawmakers. The first campaign will focus on the importance of a credible, reliable and […]

Read Article

Become A Member

Join the county’s largest and most influential business organization today.

The Business Council of Westchester is committed to helping businesses market, learn, advocate, and grow. Over 80 events and programs are offered every year, giving our members ample opportunity to connect and meet with businesses representatives in the Westchester community and beyond.
Back to top