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Brand Up: The Ultimate Playbook For College & Career Success 

Author Stacey Cohen on launch day with her new book advertised on a digital billboard on Times Square

When it comes to college and career success, today’s young adults face hurdles that no previous generation ever has. Teens struggle to stand out in an environment where competition is razor-sharp, and a decade-old Facebook photo can haunt you. BCW Member Stacey Cohen’s new book, Brand Up: The Ultimate Playbook for College & Career Success in the Digital World, is an essential guide for navigating these challenges.

“From pandemics to social injustice, it’s not easy growing up today. All the more reason to stay true to yourself and pursue your passions and goals with zest. I wrote this book to help teens do just that — to bring out their inner champion, chase ambitious academic and career goals, and forge a bright future,” said Cohen.

Brand Up expertly equips teens with strategies and tools to succeed in high school, college, and their first job. At the book’s core is a novel idea: Teens should tap into the personal branding techniques and essential life skills that CEOs, entrepreneurs, and other high performers rely on. With this book as a guide, readers will learn how to craft their brand, build a digital dossier, master practical skills like networking and interviewing, and share their unique talents and perspective with the world.

Brand Up is full of expertise, anecdotes, and sage advice from educators, entrepreneurs, and students who successfully built stellar personal brands themselves. The playbook is an interactive experience featuring bite-sized exercises, mini-quizzes, and writing activities to uncover teens’ strengths and passions and leverage social media to their advantage. No other playbook on the market helps teens excel at building a positive personal brand, digital footprint, and critical life skills.

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