BCW Member Ginsburg Development Unveils Plans for City Square

The gateway to downtown White Plains will soon be getting a new look with the unveiling this week by Ginsburg Development Companies of its plans for the transformation of the former Westchester Financial Center into City Square.
The new mixed-use project includes renovation of Class A office space at 50 Main Street, new restaurants and retail space along Main Street and Martine Avenue, and the reinventing of the 1 Martine Avenue office building into 188 units of rental apartments. The project is located on the square block just east of the White Plains Metro-North Station and is bounded by Main Street, South Lexington Avenue, Martine Avenue and Bank Street.
GDC, which presented its plans to the White Plains Common Council this week, purchased the 571,000-square-foot property, comprised of the 50 Main Street and 1-11 Martine office buildings, along with the over 1,000-car garage, earlier this year. GDC unveiled renderings of the redevelopment that shows a dramatic new entrance for the 50 Main Street office building featuring a dramatic sculpture and new retail and restaurant buildings fronting Main Street, South Lexington Avenue and Martine Avenue. GDC is proposing a total of 19,540 square feet of new retail/restaurant space.
The transformation of Westchester Financial Center into City Square will be the first development project under the area’s new Transit District Development Zone, designed to make the neighborhood near the train station more pedestrian friendly with new retail and restaurant offerings. The station is currently undergoing a $92 million renovation by Metro-North Railroad.
“We are excited to be at the forefront in initiating this gateway project to the downtown. City Square will become a real mixed-use location in Westchester County for people to live, work, play and dine – all just steps from the new train station,” said GDC principal Martin Ginsburg.
More News
(White Plains/Peekskill/Bronx, NY), June X, 2026 — Statewide Abstract, a BCW member, has announced the acquisition of RG Title Agency, a respected and long-standing title insurance agency based in Peekskill and serving the New York real estate community since 1956. The acquisition marks a significant milestone in Statewide Abstract’s continued growth strategy and further strengthens […]
The Business Council of Westchester (BCW) has joined more than 400 state and local chambers of commerce from all 50 states in supporting the BUILD America 250 Act (H.R. 8870), a bipartisan infrastructure proposal aimed at strengthening America’s transportation network and long-term economic competitiveness. Led by the U.S. Chamber of Commerce, the coalition recently submitted […]
Collaboration with Iona University’s Hynes Institute, a BCW member, will expand local business’ access to small business resources and expertise, anchoring the downtown with a forthcoming innovation hub NEW ROCHELLE, NEW YORK (June 29, 2026) – The City of New Rochelle today announced a new partnership with Iona University’s Hynes Institute for Entrepreneurship & Innovation, a […]
Become A Member
Join the county’s largest and most influential business organization today.
JOIN NOW!
Leave a Comment
You must be logged in to post a comment.