Skip to Content
Author: The BCW

Leave a Comment

April 5, 2022—CEO Workshop: Define your Company’s Core Purpose

Do you struggle to say “no” to tempting strategic initiatives that pull your organization in different directions? Would you (or your team) wish you had clearer criteria on which strategic initiatives not to pursue? If so, this workshop is for you!

REGISTER NOW! – https://us06web.zoom.us/meeting/register/tZUkdu2qqjgoG9cr_1ORTaVSgmHJAa8OKEcJ

At the end of this interactive workshop you will:

  • Understand how a clear Core Purpose can help your company grow faster and with less pain.
  • Have a first draft of your company’s Core Purpose, and have a methodology to keep improving it.

Your company’s Core Purpose (sometimes called “Mission Statement” or “Your Why”) is the organization’s fundamental reason for being. As a reference point to make strategic decisions it makes it easier to decide which business opportunities not to pursue.

Why do you need to clarify your Core Purpose?

  • Increased Employee Engagement: A Core Purpose connects the team to something that is bigger than themselves, a shared vision, a rallying cry; it aligns the team. When that happens, you get much more out of people.
  • Clearer Strategy: It makes it easier to decide which strategic initiatives not to pursue, as it provides decision-making discipline.
  • Sanity: It can help keep toxic thinking and corruption at bay because it defines a higher purpose beyond profit.

 

When: Tuesday, April 5th at 12pm EST

Where: Zoom

Cost: FREE!

Who Should Attend?: Business Owners/CEOs who want to grow their business faster and with less pain.

 

Next Step: Register! https://us06web.zoom.us/meeting/register/tZUkdu2qqjgoG9cr_1ORTaVSgmHJAa8OKEcJ.

Similar Member News Items

https://www.linkedin.com/posts/keith-corso_im-looking-to-hire-a-top-tier-recruiter-activity-7293746605415960576-ktwd

Read Article

American Christmas, located at 30 Warren Place in Mount Vernon, has been creating the world’s most iconic holiday displays for more than 50 years, including at Rockefeller Center, Radio City Music Hall, Macy’s, Cartier, Saks, Harry Winston, Ralph Lauren, and J. Crew to name just a few. The company operates in 30 states to the […]

Read Article

SCARSDALE, NY (February 5, 2025) — Howard Hanna Rand Realty is pleased to announce that the highly acclaimed Gino Bello Homes Team has joined its Scarsdale office. Led by Gino Bello and Gerry Magnarelli, the team brings over two decades of exceptional real estate experience and a proven track record of success in Westchester County. […]

Read Article

Become A Member

Join the county’s largest and most influential business organization today.

JOIN NOW!
The Business Council of Westchester is committed to helping businesses market, learn, advocate, and grow. Over 80 events and programs are offered every year, giving our members ample opportunity to connect and meet with businesses representatives in the Westchester community and beyond.
Back to top