April 25, 2018 –
With todays’ technology, people can find out more about any business than ever before. 97% of people are first searching the internet, websites and social media before making buying decisions. Online written reviews are effective in helping accelerate this decision-making process, but written reviews have two serious problems. First, they can unfortunately be easily faked. Research shows that 79% of consumers have read a fake review in the last year and 84% don’t even know how to spot them. Even if your written testimonials are 100% legitimate, people tend to be suspicious. Second, people make buying decisions based much more on emotions than on logic. Research by Harvard Business School shows that 95% of our purchase decision takes place subconsciously. Text tends to be sterile and unemotional. When it comes to eliciting emotions, nothing beats video. That is why client video testimonials have become an important part of the marketing strategy of any business today.
Video marketing agency Video SEO Pro, located in White Plains has been creating professional client video testimonials for many years, and these videos have effectively helped many of their clients close sales quicker. According to David Vogel, President of Video SEO Pro, over the years they have noticed two issues regarding video testimonials: “If you ask your clients to create their own video testimonials, you won’t spend anything – but most clients never get around to actually doing it, and when they do the video is shot poorly and the sound quality is horrible. More importantly, the content shared tends to be vague and doesn’t cover the value they received from hiring you”.
“Another option available to business owners is to hire a professional like Video SEO Pro to do it for them. We will use questions as the basis for an on-camera interview to get the responses necessary to communicate the value the company provides. Unfortunately, professional video testimonials tend to be cost prohibitive for most small businesses, especially if you want more than just one. Additionally, a professional video testimonial always represents a big ask from your client in terms of time and inconvenience”, says Vogel.
Understanding the importance video testimonials have as a sales tool and identifying the need for an affordable and easy solution that would help business owners take advantage of that technology, Video SEO Pro decided to combine the convenience of shooting a testimonial with a smartphone with the professional skills required to interview and edit a high-quality video testimonial. A new service called Remote Video Testimonials was created.
“This new service allows us to help businesses across the country by producing impactful, high quality interview-based video testimonials, at a very affordable price and with a system that makes it quick and easy for their clients”, says Vogel.
For a professional video testimonial shot in their studio the pricing starts at $1,500, but with Remote Video Testimonials they can produce three (3) client video testimonials for that same price. What is amazing about Remote Video Testimonials is that the entire process is virtual. A customer can be filmed wherever they are across the country, and the entire process takes less than 15 minutes. All the customer has to supply is a smartphone. That’s it. What makes this product different than doing it yourself is you that have access to the experts at Video SEO Pro, who use their professional interviewing skills to evoke powerful and effective responses for the testimonials. Once the interview is complete, the 10 minute interview is edited into a concise 90 second video that includes the best content from the interview. They also add graphics, including the customers’ business title, company logo and contact information. When complete the Remote Video Testimonial can be utilized as a tool to close sales quicker and also on all their clients’ marketing channels including websites, social media and all digital marketing efforts.
Video SEO Pro is a video marketing agency with over 40 years of combined video production experience that specializes in helping businesses grow by leveraging video content. “We are professional storytellers who leverage the power of video to help convey the unique message of each and every client.” said Vogel. “Remote Video Testimonials give clients an advantage in this competitive business environment and are an effective tool that help our clients close more business and do it faster. Video testimonials provide much needed credibility to the sales conversation that instantly builds trust” For more information on Remote Video Testimonials contact Video SEO Pro at (914) 368-9600 or visit their website at