April 25, 2018

With todays’ technology, people can find out more about any business than ever before. 97% of people are first searching the internet, websites and social media before making buying decisions. Online written reviews are effective in helping accelerate this decision-making process, but written reviews have two serious problems. First, they can unfortunately be easily faked. Research shows that 79% of consumers have read a fake review in the last year and 84% don’t even know how to spot them. Even if your written testimonials are 100% legitimate, people tend to be suspicious. Second, people make buying decisions based much more on emotions than on logic. Research by Harvard Business School shows that 95% of our purchase dec