The BCW’s Ultimate Headhunter Rides Again on the Big Screen
The BCW’s new workforce attraction campaign featuring Westchester’s Ultimate Headhunter, the legendary Headless Horseman, has added an exciting new partner – The Picture House Regional Film Center. Audiences at the nonprofit’s theaters in Pelham and Bronxville are seeing messages about the campaign before movies begin.
Visitors to The Picture House come face-to-face with the campaign’s “silent spokesperson” adorning advertisements directing job seekers to either scan a QR code or go directly to westchesterwantsyou.com where the BCW will capture their contact information, area of employment interest, and share with them a list of featured employers with career opportunities.
The innovative headhunting campaign was launched in September in partnership with Historic Hudson Valley and the The Great Jack O’Lantern Blaze at the Van Cortlandt Manor in Croton-on-Hudson.
Like the Blaze, The Picture House, a BCW Member, has audiences with demographic profiles, levels of education attainment and household incomes that align well with many of the open positions currently available.
“We recognize our role as a cultural amenity that attracts visitors, new residents and talent to Westchester County,” said Laura deBuys, The Picture House’s President and Executive Director. “Promoting a campaign that helps our neighbors identify the employees they need aligns with our efforts as a community-based organization.”
“Recruiting talent is our members’ single biggest challenge impeding business growth,” said Marsha Gordon, the BCW’s President and CEO. “Our Executive Committee heard the message loud and clear and identified talent recruitment as a critical new initiative that requires new ways of tackling this important issue.”
The campaign’s first group of featured employers are:
- Regeneron Pharmaceuticals
- Maier Markey and Justic LLP
- Cuddy & Feder LLP
- Tompkins Excavating
The BCW will regularly be adding more new businesses and career opportunities to the website. By capturing job seeker contact information, the BCW will keep interested candidates posted when new employment opportunities from BCW member companies become available.
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