Skip to Content
Author: The BCW

Leave a Comment

The BCW’s Ultimate Headhunter Rides Again on the Big Screen

The BCW’s new workforce attraction campaign featuring Westchester’s Ultimate Headhunter, the legendary Headless Horseman, has added an exciting new partner – The Picture House Regional Film Center. Audiences at the nonprofit’s theaters in Pelham and Bronxville are seeing messages about the campaign before movies begin.

Visitors to The Picture House come face-to-face with the campaign’s “silent spokesperson” adorning advertisements directing job seekers to either scan a QR code or go directly to where the BCW will capture their contact information, area of employment interest, and share with them a list of featured employers with career opportunities.

The innovative headhunting campaign was launched in September in partnership with Historic Hudson Valley and the The Great Jack O’Lantern Blaze at the Van Cortlandt Manor in Croton-on-Hudson.

Like the Blaze, The Picture House, a BCW Member, has audiences with demographic profiles, levels of education attainment and household incomes that align well with many of the open positions currently available.

“We recognize our role as a cultural amenity that attracts visitors, new residents and talent to Westchester County,” said Laura deBuys, The Picture House’s President and Executive Director. “Promoting a campaign that helps our neighbors identify the employees they need aligns with our efforts as a community-based organization.”

“Recruiting talent is our members’ single biggest challenge impeding business growth,” said Marsha Gordon, the BCW’s President and CEO. “Our Executive Committee heard the message loud and clear and identified talent recruitment as a critical new initiative that requires new ways of tackling this important issue.”

The campaign’s first group of featured employers are:

  • Regeneron Pharmaceuticals
  • Maier Markey and Justic LLP
  • Cuddy & Feder LLP
  • Tompkins Excavating

The BCW will regularly be adding more new businesses and career opportunities to the website. By capturing job seeker contact information, the BCW will keep interested candidates posted when new employment opportunities from BCW member companies become available.

Similar News Items

The Business Council of Westchester’s Valley Bank Leadership Conversations welcomed New York Senate Majority Leader Andrea Stewart-Cousins on Thursday to share insights into her career and personal journey. Marsha Gordon, the BCW’s president and CEO, moderated the conversation at Kanopi in White Plains, where Stewart-Cousins recounted her diverse career path, including roles in customer service, […]

Read Article

If there is one subject virtually all business leaders agree on, it is that New York State’s energy landscape is changing. The challenge is that the paths forward are numerous, confusing and often are at odds with the practical realities of implementation costs and technological challenges. The Business Council of Westchester has spent the last […]

Read Article

The Business Council of Westchester’s Westchester Innovation Network (WIN) continues its mission of fostering innovation by facilitating a match between former WPHS graduate and recent Sacred Heart University graduate Michael Berlingo and seasoned executive coach Sunni Lampasso. This collaboration brings together the youthful energy and vision of Berlingo, CEO of Starteryou, with the wisdom and […]

Read Article

Become A Member

Join the county’s largest and most influential business organization today.

The Business Council of Westchester is committed to helping businesses market, learn, advocate, and grow. Over 80 events and programs are offered every year, giving our members ample opportunity to connect and meet with businesses representatives in the Westchester community and beyond.
Back to top