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County Launches New Virtual Program to Help Businesses Pivot and Rebuild

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Local businesses looking to recover from the impact of pandemic are getting a boost from the Westchester County Office of Economic Development which has launched Westchester RISES, a six-month, free virtual program for small business owners to participate in workshops and roundtables on how to pivot or rebuild.

”COVID-19’s impact on businesses has been staggering,” Westchester County Executive George Latimer said. “We continue to rally behind our existing businesses and look forward to supporting them through the Westchester RISES program.”

Westchester RISES, in association with Accel7, a business and startup accelerator based in New Rochelle, is a mentoring and training program to support business owners who are reinventing, reinvigorating, or otherwise changing their business as the result of COVID-19. Well-known entrepreneur Danny Potocki, Managing Director of Accel7, will lead the program, which will include numerous distinguished speakers and mentors. Topics for the online workshops include Marketing Your Business in a Pandemic, Rehiring Your Team, Seeking Funding in Challenging Times, and other key topics of interest to business owners.

“When the business landscape changes dramatically, as it has during the COVID-19 pandemic, business owners must react strategically. Pivoting and rebuilding can be monumental tasks, and we want to connect businesses with local experts to help them navigate these processes and collaborate with peers in their sector to help address challenges facing their industry,” said Deborah Novick, Westchester County’s Director of Entrepreneurship and Innovation.

For more information on RISES, including a complete schedule of workshops and roundtables, visit: www.westchesterrises.com.

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