Yonkers is Back to Business! That’s theme of an exciting new marketing campaign unveiled this week as Yonkers enters Phase 4 reemerging from the economic downturn of the COVID-19 pandemic.
“The City of Yonkers was the hardest hit community in Westchester. However, the tremendous residents and businesses of our great City battled back and now we’re stronger than ever. It’s time to celebrate that Yonkers is Back to Business,” said Mayor Mike Spano at a press conference to unveil the campaign held Wednesday at City Hall.
Among those attending the press conference was BCW President and CEO Marsha Gordon.
The new campaign, which will run through November, is the next iteration of the highly successful Generation Yonkers campaign that has positioned Yonkers as the region’s next hot urban center to live, work and play. Now in its seventh year, the Generation Yonkers campaign is credited with putting Yonkers on the map and contributed to the city’s tremendous growth in new developments.
The campaign features an integrated media mix including 15-second and 30-second radio spots on news radio station WCBS 880 AM plus digital/mobile ads on key business-focused sites, local sites and sites in the New York Metro Area; paid social media; direct mail targeted to commercial real estate brokers; and outdoor advertising with a prominent billboard on I-87 opposite Cross County Shopping Center.
The goal of the campaign is to position Yonkers as THE pro-business location in the NY Metro market. It offers unmatched accessibility with two train lines, easy access to all major highways and parkways, only 40 minutes to every major airport in the Tri-State region and only 20 minutes to Grand Central Terminal. The campaign has two target audiences: New York City-based companies looking for a satellite office location in Westchester AND the general public who are looking for great places to live, work and play.
The campaign, which was developed by the Westchester-based PR marketing and advertising agency Thompson & Bender, features testimonials from business leaders who tell why Yonkers is a great place to do business. Yonkers business leaders featured in the news campaign include Brian Cannon, North Atlantic District President of UPS; Rory Dolan, owner of Rory Dolan’s Restaurant & Bar in Yonkers; Roberto Espiritu and Cecilia Zuniga, owners of La Pinata Bakery in downtown Yonkers; Stew Leonard Jr., President and CEO of Stew Leonard’s store in Yonkers; Jennifer Ann Sefara Perry, CEO and Founder of Sacred Seeds, a maker of all-natural skincare products; Alan Weissman, owner of Hampton Inn & Suites in Yonkers, and Peter X. Kelly whose Xaviars Restaurant Group includes the award-winning X2O Xaviars on the Hudson in Yonkers.