What Business Owners Need to Know About the Shift from SEO to Generative Engine Optimization (GEO)

Are the traditional Google “blue links” dead? Over the past 20 years, businesses relied on Search Engine Optimization (SEO) to get found. Today, customers are asking questions directly to AI tools like ChatGPT, Google Gemini, Claude, and Perplexity.

If your business isn’t optimizing for AI, you are going to become invisible.

In this exclusive interview, Dana Stetson, Principal Broker at First Choice Business Brokers, sits down with Grant Gooley, Founder and CEO of MyPortal Marketing, to break down the massive shift to Generative Engine Optimization (GEO). Grant explains exactly how AI search engines decide who to recommend and the step-by-step framework you need to adapt your business for the future.

In this video, you’ll learn:
✅ What Generative Engine Optimization (GEO) actually is.
✅ Why conversational AI search is replacing keyword search.
✅ The 4 key characteristics AI looks for before recommending your business.
✅ The biggest mistakes that will get you ignored by ChatGPT and Google AI.
✅ A strict 90-day action plan to skyrocket your GEO ranking today.

Is SEO Dead? The Ultimate Guide to Generative Engine Optimization (GEO)