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Larry Gottlieb Joins Nicholas & Lence Communications

Larry Gottlieb Joins Nicholas & Lence Communications as Chief Strategy Officer and Senior Vice President,
Business Development

Former economic development leader and longtime public relations executive tasked
with expanding NLC’s services and client base

September 12, 2018 New York, NY – Nicholas & Lence Communications (NLC) –– named one of America’s 50 most-powerful public relations firms by The Observer –– announced on September 4th the addition of Larry Gottlieb in the newly created dual role of Chief Strategy Officer and Senior Vice President, Business Development. Gottlieb is a seasoned PR, marketing and government relations executive, spending the last five years as president & CEO of the Hudson Valley Economic Development Corporation (HVEDC), running one of New York State’s leading economic development and regional marketing organizations.

Gottlieb will concentrate on expanding NLC’s considerable strategic communications and government affairs advisory capabilities in support of the firm’s existing client base, while applying his economic development skills to increasing NLC’s topline growth through new outreach efforts.

“This is an exciting time for our firm, and we are thrilled to have Larry join our team to bring his considerable knowledge and experience from both the public and private sectors to our agency, as we continue to expand Nicholas & Lence Communications,” said CEO Cristyne Nicholas.

“Beyond his national and global experience, Larry has an exceptional reputation among business, non-profit and government leaders throughout the region –– especially in Westchester County and the Hudson Valley –– where he spent many years as a communications and marketing professional with a long list of accomplishments,” said President George Lence. “From outstanding crisis and branding work to strategic government affairs leadership, Larry is a fantastic addition to the NLC team and we look forward to working with him.”

Dr. Marsha Gordon, President of The Business Council of Westchester, added “Smart hire! I have had the pleasure of working with Larry Gottlieb for over 17 years in his numerous leadership roles serving Westchester and Hudson Valley businesses, not-for-profit organizations and county government, and I trust his strategic thinking and strong public relations experience will continue the growth of Nicholas & Lence Communications in the region.”

Under his tenure at HVEDC, Gottlieb ran numerous, award-winning industry cluster initiatives including NY BioHud Valley (biopharma), Hudson Valley Food & Beverage Alliance (craft beer and specialty foods), HV3D (3D printing), Hudson Valley EDs & MEDs (higher education and healthcare) and Hudson Valley PLAY (hospitality and entertainment). In addition, he was responsible for the creation of the region’s first biotech incubator (BioInc@NYMC), a globally renowned advanced manufacturing center specializing in 3D-printing technology (HVAMC) and New York’s largest craft beverage educational event (held annually at The Culinary Institute of America at Hyde Park).

Prior to leading HVEDC, Gottlieb held numerous senior-level, public and private sector positions such as Director of Economic Development for Westchester County, Managing Director and Market Leader at Burson-Marsteller, Director of Communications for Entergy Nuclear and National Director of Marketing for the National Multiple Sclerosis Society, among others.

For more information on Nicholas & Lence Communications, visit

About Nicholas & Lence Communications
Nicholas & Lence Communications is a New York-based strategic communications, public relations and government affairs firm with strong media, business, civic and government relationships throughout the City and State as well as across the country. Co-founded in 2007 by CEO Cristyne Nicholas & President George Lence, Nicholas & Lence Communications specializes in media relations, community affairs, crisis management, destination marketing and corporate positioning.

NLC Contacts
Cristyne Nicholas: / Tel: 212.938.0002
George Lence: / Tel: 212.938.0003


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