Impact PR & Communications to Lead Regional Outreach for Hudson Valley Connected

Award-winning public relations and communications agency, Impact PR & Communications (Impact PR), has been selected to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Hudson Valley. The project is funded through a $500,000 grant awarded by Empire State Development’s ConnectALL Office to the Westchester Library System, the lead financial partner and grant administrator for Hudson Valley Connected.

The initiative will grow the Digital Navigators of the Hudson Valley program, originally launched in 2022, across Columbia, Dutchess, Greene, Orange, Putnam, Rockland, Sullivan, Ulster and Westchester counties. Working collaboratively with the Westchester Library System, Southeastern New York Library Resources Council, Mid-Hudson Library System and the Ramapo Catskill Library System, the program recruits and trains additional digital navigators, connecting residents with free one-on-one technology assistance through local libraries and community organizations. As part of the successful grant application, Impact PR will develop and implement a comprehensive public awareness campaign designed to increase visibility, community engagement and utilization of these free services.

“I’m incredibly proud of the work our Digital Navigators have done across nine counties in New York since 2022,” said Carolyn Bennett Glauda, Digital Navigator ambassador for Hudson Valley Connected. “Trained professionals who offer tech help to solve everyday problems are meeting a real-world need. Getting the word out will allow even more people to get the support they need to go online with confidence. Thanks to this grant, and the resources of Impact PR & Communications, who have deep nonprofit expertise and roots in the communities we’re serving, we can have an even bigger impact and grow this program for the long-term.”

The expansion to the program comes as New York State continues investing in digital equity following the loss of comparable federal funding. According to New York State’s Digital Equity Plan, 29% of New Yorkers need professional support because they cannot repair or troubleshoot their devices independently, while 23% of older adults and 20% of low-income households report low confidence using technology.

“We are honored to be selected as the communications partner for Hudson Valley Connected and are grateful for the opportunity to help drive awareness of these valuable services,” said Filomena Fanelli, founder and CEO of Impact PR. “Libraries play a vital role in strengthening our communities, and New York State’s continued investment in digital equity will help more Hudson Valley residents gain the skills and support they need to succeed.”

To learn more about Impact PR & Communications, including its clients and capabilities, visit www.prwithimpact.com.

About Impact PR & Communications, Ltd.
Impact PR & Communications, Ltd. is an award-winning strategic public relations and marketing firm with a national client roster and a tri-state presence in New York, New Jersey and Connecticut. Founded in 2014, the company offers media relations, copywriting, reputation management, thought leadership, community engagement and social media services for community banks and credit unions, real estate companies and investors, tourism and hospitality venues and nonprofit organizations. Impact PR was named the “Nation’s #1 PR Agency” in CommPRO’s influential industry ranking in August 2025 and the SBA’s “Women-Owned Small Business of the Year” in 2024.

For more information on Impact PR, visit www.prwithimpact.com, call (845) 462-4979 or follow the firm on LinkedIn, Facebook and Instagram.