Impact PR & Communications Rings in New Year with Addition of Westerra Credit Union to its Client Roster

Public relations and marketing firm Impact PR & Communications, Ltd. (IPR&C) is kicking off 2025 with the announcement of Westerra Credit Union joining its client roster. As agency of record for the Colorado-based credit union, Impact PR & Communications will spearhead an awareness campaign to strengthen its brand messaging, distinguish it from its competitors, and showcase its heritage as a teacher-founded organization through community connection and earned media stories. The newest client signifies an ever-deepening of the agency’s expertise in the banking, credit union, financial advisory and investment sectors.

“Westerra has a storied heritage and legacy in Colorado, and we are delighted to partner with Impact PR & Communications to help shine a light on what we do and how we do it differently,” said Nicole Andrushko, vice president of marketing, Westerra Credit Union. “We recently worked with the IPR&C team on a project and the creativity and chemistry was apparent, so this seemed like a perfect next step.”
Impact PR & Communications, which celebrated its ten-year anniversary last year, has a long history of representing financial institutions throughout New York, Pennsylvania and South Carolina. Westerra Credit Union’s addition to the roster makes it the agency’s first client based in the Rocky Mountain region.
“I, along with our team, am energized about the collaboration with Westerra Credit Union and the mission of bringing awareness of this community-minded company to a larger audience,” said Filomena Fanelli, CEO and founder, Impact PR & Communications. “Like us, Westerra values meaningful personal relationships and we look forward to helping them grow that impact.”

About Westerra Credit Union
Since its founding by eight schoolteachers in 1934, Westerra Credit Union has remained committed to helping individuals, families and businesses in Denver, CO and surrounding areas thrive by “teaching one another to prosper”. With over 110,000 members among nine branches, Westerra serves the Denver area through its various offerings, financial literacy initiatives and grants programs, contributing more than $500,000 to regional education foundations and school districts annually since 2010. As one of only three credit unions recognized by Newsweek’s “Best Regional Banks and Credit Unions” in 2024, Westerra is building a modern financial community where everyone belongs. For more information, visit www.westerracu.com or follow Westerra on Facebook, Instagram, LinkedIn and X (Twitter).

About Impact PR & Communications, Ltd.
Impact PR & Communications, Ltd. (IPR&C) is an award-winning strategic public relations and marketing firm, recently recognized as the Small Business Administration’s “Top Women-Run Workplace in the New York Metro Region”. Founded in 2014, the company offers media relations, copywriting, reputation management, thought leadership, community engagement and social media services to a variety of banking and financial institutions, real estate and construction companies, tourism and hospitality venues, and nonprofit organizations. For more information on IPR&C, visit www.prwithimpact.com, call (845) 462-4979 or follow the firm on LinkedIn, Facebook and Instagram.