Dr. Sunaina Shrivastava of YellowFryum Inc. Named to BCW’s 2025 “40 Under 40” and Featured on Global Brainz Magazine Cover

Dr. Sunaina Shrivastava, Co-founder and CEO of YellowFryum Inc., has been recognized with two major honors in 2025, underscoring her growing influence in both the local business community and the global marketing and academic landscape.

Dr. Shrivastava was recently named to the Business Council of Westchester’s prestigious 2025 “40 Under 40 Rising Stars” list, which honors professionals making outstanding contributions through leadership in business and community. She was recognized for her leadership at the intersection of marketing strategy, behavioral science, and education. The announcement was featured in Yahoo Finance and Digital Journal and highlighted her work building YellowFryum Inc. into a trusted growth partner for firms in regulated industries such as fintech, asset management, medical aesthetics and healthtech.

Dr. Shrivastava was also recently featured on the cover of Brainz Magazine, a premier international business publication, along with an exclusive interview exploring her distinctive approach to leadership at the intersection of behavioral science, strategic marketing, and entrepreneurship. The feature highlighted how she brings academic depth to real-world business challenges—advising growth-stage firms, mentoring rising professionals, and shaping the future of marketing in regulated industries.

As a marketing leader and global academic, Dr. Shrivastava has taught Consumer Behavior and Strategic Marketing at prestigious institutions including New York University (NYU), Rensselaer Polytechnic Institute (RPI), Manhattan University, and New Jersey Institute of Technology – shaping future business leaders at the Master’s and MBA level. Her research in behavioral science and consumer psychology has been published in respected journals such as the Journal of Consumer Marketing, Judgment and Decision Making, and the Journal of Marketing Communications.

YellowFryum Inc., headquartered in Westchester, operates two verticals: YellowFryum Fin, which partners with fintechs, asset managers, and financial institutions to enhance investor acquisition and retention; and YellowFryum Med, which supports medical aesthetics and healthtech practices with performance-driven digital marketing. Under Dr. Shrivastava’s leadership, the firm has delivered measurable impact while expanding its presence across the U.S., Europe, and India.

These recognitions mark a milestone for both Dr. Shrivastava and YellowFryum Inc.- a firm that continues to grow its global reach while remaining deeply engaged in the Westchester business community.

YellowFryum Inc., NY