InspiriaMedia Group, an Inc. 5000 strategic media buying and inbound marketing firm, has acquired leading social media management firm, Gibbons Digital.
Bridget Gibbons was named one of Westchester’s Best Bosses by 914INC. Magazine, and has been Co-Chair of the Business Council of Westchester’s Westchester Business Expo since 2014. She is also on the Board of Governors of the YMCA of Central and Northern Westchester, the Board of Directors for Women’s Enterprise Development Center, and teaches social media marketing strategy at SUNY Purchase. To Gibbons, the benefits of joining forces with InspiriaMedia were clear: their mission – to deliver business-driven results – is closely aligned with the strategy of Gibbons Digital, and the merge would facilitate the ability to offer a broader range of services to her existing clients.
With the move to InspiriaMedia, Gibbons will assume the role of Director of Digital and Inbound Marketing, by which she will be responsible for driving the strategy for InspiriaMedia’s digital and inbound marketing clients. Inbound Marketing focuses on creating quality content that drives “the right kind” of traffic to a company’s website by aligning the content posted across various platforms with the customer’s needs and interests. Gibbons will manage client relationships, as well as the team delivering the solutions, and will be bringing a member of her current team with her to InspiriaMedia’s White Plains office, along with 17 clients.
“We are thrilled to see two exceptional Business Council members get together to form an even stronger company,” said Marsha Gordon, President and CEO of The Business Council of Westchester. “We have a very competitive county-wide marketing services sector and this will only enhance our advantage in the New York Metro area.