Local design firm Hudson Valley Graphic Design based in Croton on Hudson has recently been named a 2018 Graphic Design USA Design Award recipient. For more than five decades, Graphic Design USA has sponsored competitions to spotlight areas of excellence and opportunity for creative professionals in the design field. Hudson Valley Graphic Design was presented with this years’ award in the category of Package Design for their graphic design work on behalf of client Oliveto Morano Olive Oil, a family run company based in Westchester County. Hudson Valley Graphic Design won in 2017 for their branding design for their client True Cocktails and in 2016 for their branding and logo design work for the WillYUM Spice Company also both based in Westchester County.
The talented design team at Hudson Valley Graphic Design has created hundreds of logos and brands for businesses for the past 30 years and chose to submit this particular branding project based on the history and family legacy behind the product. “The team at HVGD enjoyed working with this close knit family that owns Lago Restaurante & Wine Bar, a popular farm to table local spot in Harrison that serves their homemade olive oil,” said Janeen Violante, Owner and Lead Designer at HVGD. “This family business spans generations that have kept their ancestors dreams alive by planting over 2,000 trees that now produce this extra virgin olive oil. We were able to incorporate this image into the elegant design and packaging for this unique product.” According to Graphic Design USA makers, sellers and marketers are challenged as never before to convey their message and promote their brand. “Think fragmented audiences, information overload, media clutter, global competition, and changing practices and preferences. Package design and related disciplines are the difference makers have in advancing their brand and influencing the purchasing decision,” said a spokesperson for GDUSA. “The outstanding work showcased this year — from 200 elite design firms, design departments and production companies — is testimony to this phenomenon. This annual competition celebrates attractive graphics, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth.”
Hudson Valley Graphic Design was one of almost 10,000 entries submitted for this annual award and was selected by a professional panel of judges who chooses the best of the best and awarded a Certificate of Excellence to the top 15 percent. Graphic Design USA’s American Graphic Design Awards is their original and flagship competition, open to the entire community including design firms, ad agencies, corporations, non-profits, freelancers, students and more. It honors outstanding work of all kinds and across all media. “Receiving this distinction is quite an honor not only for our design team at Hudson Valley Graphic Design but also for our client” added Violante. “To be recognized for the third consecutive year by our peers and by a national graphic design company sets us apart from our competition and exemplifies the quality branding work we produce on a daily basis for all our clients.”
Hudson Valley Graphic Design has been offering smart design solutions and brand consultation to businesses for over three decades. With a team of talented designers, marketing experts and production technicians they specialize in logos, websites, brochures, product packaging and social media implementation. Connect with them on social media or check out their website at www.hudsonvalleygraphics.com and to set up a free brand consultation by contacting Hudson Valley Graphic Design at (914) 582-9353.