Jim Zendman, owner of Elmsford-based CustomPins.com, a national leader in custom-designed lapel pins and other recognition items, is recognizing essential workers who are keeping Westchester safe, fed, healthy and connected during this crisis. His team designed a special series of hero pins and he is donating thousands of them to hospitals, first responders, grocery stores, pharmacies throughout the county, including St. John’s Riverside Hospital in Yonkers, the Tarrytown police, fire, EMS and public works departments, and Feeding Westchester, among others.