Business Marketing

Business Marketing 2018-06-20T09:35:08+00:00

It’s more important than ever to increase your visibility, grow your prospect list and reach a targeted audience of potential customers. As a member of the Business Council, you can take advantage of these unique opportunities to market your business:

EXPO
The region’s leading Business to Business trade show, attracting more than 200 exhibitors, over 1500 attendees and a packed agenda leading to business connections. This event is widely regarded as the best business-building event of the year. Special features include Green Aisle and Culinary Corners. Learn More.

Economic Development and Relocation Guides
BCW publications targeted to the recruitment of new businesses to Westchester, as well as new residents.  Published in partnership with the Westchester Office of Economic Development and the Hudson Valley Gateway Association of Realtors.

“Just Add One” Program
Developed by Westchester Community College to assist eligible small business owners in creating strategies to strengthen their business models/operations and make them more efficient, with the ultimate goal of helping each participating business grow and contribute to the economic growth of the region.

Direct referrals
Let the Business Council work for you through direct referrals to the thousands of people who reach out to us each year

Web referrals
Let the Business Council work for you through Internet referrals to the thousands of people who reach out to us each year

Event sponsorship
Benefit from unparalleled visibility with pre-event marketing and day-of-recognition at dozens of Business Council events, including award galas, networking roundtables and Westchester’s largest business tradeshow.  For more information, contact Sara James at sjames@thebcw.org

Membership Directory & Resource Guide
Highlight your marketing message with a listing or advertisement in this widely-distributed annual directory of Business Council members, featuring businesses by name and category, as well as extensive reference information. Learn more

Member News
Share your company’s news with visitors to the BCW website. Submit member news.

Online Membership Directory (powered by Google Search)
Searchable by name, keyword and category, make your business visible to thousands of potential customers who use our online directory as a resource. Go to the Directory.

Procurement Technical Assistance Center (PTAC)
Make government your customer to increase sales and grow profits

Relocation Guide
Reach businesses and individuals looking to relocate to Westchester with an ad in this high-quality publication. Learn more.

Small Business Development Center
Discuss starting a business or improving the performance of an existing business in a free one-on-one counseling session with an SBDC Business Advisor.

Website advertising
Get your company’s name and web link in front of every business person who visits the Business Council’s website.

WVOX radio interviews
Share your organization’s message with the business community when your interview airs on 1460AM and online at wvox.com.

Mailing labels
Send your direct mail piece to the Business Council membership.

Connect to Councils

MEMBERSHIP COUNCILS:

The Business Council of Westchester is pleased to offer six Council programs. The meetings are held quarterly at the BCW and are a complimentary benefit of membership. Take this opportunity to meet and connect with fellow members in similar business fields who also have shared interests. For more information or to join a council, contact Linda Tyler, Membership Coordinator, at ltyler@thebcw.org. Members are welcome to sign up for more than one council. Join today!

Human Resources Council
Stay up-to-date on the latest legislation and technology, and share best practices with other human resources professionals.

Not-For-Profit Council
Come together with other not-for-profit organizations to address issues, develop partnerships and highlight the economic contributions of the NFP community.

Solopreneur Council

Share best practices and common concerns with other sole proprietors; learn how to make the most of your Business Council membership.

Small Business Council
Learn strategies to grow your business and share best practices with other business owners and managers; develop strong relationships and grow your business through referrals.

Government Action Council
Regularly scheduled meetings held to educate and inform members about relevant County, State and Federal policy issues as well as hear from elected officials from all levels of government.

Women in Business Council
Connect with fellow Westchester women business professionals and entrepreneurs. Hear the latest strategies and techniques for enhancing professional development opportunities and learn from industry experts on the latest business information and trends.