Marketing Expert Publishes New Book to Help Young Professionals Stand Out in Career Development

Congratulations to BCW Member Stacey Ross Cohen on the publication of her new book, Brand Up 2.0: Propel Your Early Career Success (Publisher: Post Hill Press/Distributor: Simon & Schuster), a guide for young professionals who face the daunting task of distinguishing themselves in today’s highly competitive job market amid fierce competition and advanced AI resume screenings.

Best-selling author Ross Cohen collaborated with Allison Kluger, a Stanford Graduate School of Business lecturer and four-time Emmy-nominated producer, and Kudzi Chikumbu, lifestyle influencer, marketing authority, and former TikTok executive. Together, they provide unparalleled insights into personal branding and career development.

“I’m beyond grateful to my brilliant co-authors Allison Kluger and Kudzi Chikumbu whose expertise and passion helped bring Brand Up 2.0 to life,” said Ross Cohen. “This book delivers real-world tools and strategies to help young professionals shine in any industry.”

With insider tips from 50+ career experts—including HR leaders, recruiters, and LinkedIn pros—Brand Up 2.0 provides a step-by-step roadmap for mastering digital presence, navigating networking opportunities, and building a personal brand that resonates with employers. With endorsements from Barbara Corcoran, Mel Robbins, and Dorie Clark, the book is already being hailed as a must-read for young professionals seeking to take their careers to the next level.

Brand Up 2.0 is the highly anticipated sequel to Ross Cohen’s acclaimed Brand Up: The Ultimate Playbook for College & Career Success (2023), designed for high school students. While the first book focuses on college admissions, this edition dives into next-level strategies (e.g., job search, interviewing, reputation management) for early-career professionals to achieve success.

“Talent alone isn’t enough in today’s competitive world—you must be seen, remembered, and intentional in your approach. Brand Up 2.0 gives young professionals the strategies to showcase their value, rise above the noise, and open doors to new opportunities,” adds Ross Cohen.

In addition to being a best-selling author, Ross Cohen is CEO and founder of Co-Communications, TEDx speaker and adjunct marketing professor at Fordham University. Brand Up 2.0 is available on Amazon, Barnes & Noble and sold at select college bookstores nationwide.