How to Network Like a Pro

As the county’s largest and most prestigious business membership organization representing more than 1,000 members, the Business Council of Westchester knows a thing or two about networking!

We host more than 80 events each year, the most notable including the Business EXPO in March, the “Beat the Heat BBQ” in July, and the Annual Dinner in October, which this year featured former PepsiCo Chairman and CEO Indra Nooyi.

It’s no wonder BCW President and CEO Marsha Gordon was featured in this 914 Inc.article about how to network like a pro. Here are excerpts:

Attitude Is Everything

“One of the most important parts of successful networking is attitude,” says Marsha Gordon (pictured, left), president and CEO of the Business Council of Westchester (BCW). “Remember: Positive energy attracts like-minded people… it is important to smile widely, watch your body language, and be careful of dress and grooming.”

Expand

This seems self-explanatory, but the whole point of networking is to expand your connections base, by making as many contacts as possible. This includes getting out of your comfort zone and meeting new people, according to the BCW’s Gordon. “Be sure to meet new people at each event,” she advises. “So often, we see people just talking to friends, coworkers. Go up to someone you don’t know and say hello. They will appreciate it, and it may lead to your next client!”

Follow-up

You may have made great contacts at a networking event, but if you don’t follow up, you won’t stand out. “Follow-up is essential,” Gordon says. “Write that ‘nice to meet you’ note. Invite those you met for a cup of coffee or lunch. Be sure to ask for other contacts, as well, and be open to meeting great people with whom you can form strategic alliances.” Don’t let your hard work go to waste!