BCW Partners with Winter Wonderland to Promote Innovative Jobs Initiative

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The Westchester Parks Foundation and the BCW will partner during the holidays to include signage at the attraction for a new initiative to attract job seekers to Westchester.

The Westchester Parks Foundation is the latest organization to join the headhunting effort. The BCW’s new workforce attraction campaign featuring Westchester’s Ultimate Headhunter – the legendary Headless Horseman –launched last month in partnership with Historic Hudson Valley and the The Great Jack O’Lantern Blaze at the Van Cortlandt Manor in Croton-on-Hudson.

“Guests who attend Winter Wonderland will be able to scan a QR code on a sign along the drive-through route or go directly to westchesterwantsyou.com to match potential employees with a list of featured employers right here in Westchester,” said Seth Mandelbaum, chair of the Westchester Parks Foundation’s Board of Trustees.

Westchester’s Winter Wonderland will attract thousands of visitors who will be delighted along the 1.2 miles of holiday lights, including a new North Pole; a live Santa display; and a breathtaking Kaleidoscope Corridor.

Like the Blaze, Westchester’s Winter Wonderland have audiences with demographic profiles, levels of education attainment and household incomes that align well with many of the open positions currently available.

“Recruiting talent is our members’ single biggest challenge impeding business growth,” said Dr. Marsha Gordon, the BCW’s president and CEO. “Our Executive Committee heard the message loud and clear, and identified talent recruitment as a critical new initiative that requires new ways of tackling this important issue.”

The campaign’s first group of featured employers are:

• Regeneron Pharmaceuticals
• Maier Markey and Justic LLP
• Cuddy & Feder LLP
• Tompkins Excavating

The BCW will regularly be adding more new businesses and career opportunities to the website. By capturing job seeker contact information, the BCW will keep interested candidates posted when new employment opportunities from BCW member companies become available.