Rye Brook, N.Y. (May 15, 2026) — Students from Iona University’s Hynes Institute for Entrepreneurship & Innovation recently recommended branding concepts to help the Village of Sleepy Hollow become a year-round destination as part of the Business Council of Westchester’s (BCW) Westchester Innovation Network (WIN) City Labs initiative. The May 7 presentation, held before Mayor Marjorie Hsu, was the culmination of a semester-long Design Thinking project. Students from the Hynes Institute conducted extensive primary and secondary research to help the village bridge the gap between its world-famous seasonal identity and its potential as a year-round destination. “This collaboration with the Business […]