A new collaboration between the Business Council of Westchester (BCW) and Iona University is deploying the innovative power of design thinking to address two community challenges in the Town of Greenburgh. Iona business students will lead the latest City Labs project—a key component of the BCW’s Westchester Innovation Network (WIN). The students will focus on two distinct yet vital areas: boosting participation in the town’s food scrap recycling program and strengthening the social media presence of local businesses. The initiative leverages the human-centered, problem-solving methodology of design thinking, which emphasizes understanding the needs and behaviors of the community before proposing […]