On Wednesday, the BCW Tompkins Community Bank Power Breakfast brought together a dynamic panel of communications professionals for an expert-led session on crafting messages that resonate and inspire action. “From Story to Strategy—Branding, Marketing & Social Media Mastery” explored how organizations can build powerful brands and compelling narratives in an increasingly digital marketplace. The five panelists were Lauren Alperin, Partnerships Sales Manager, New York Family Media; Daniel Sieger, Chief Storyteller, Stories for Good; Matt Sullivan, Executive Director, LMC Media; Kevin Bruckner, Owner & Creative Director, BRUCK STUDIOS; Jennefer Witter, CEO & Founder, The Boreland Group Inc. The panel touched on […]