The Business Council of Westchester hosted the first Power Breakfast of 2025 where marketing professionals explored strategies for building a strong business identity. Sponsored by Tompkins Community Bank, Brand Builders: Crafting and Growing a Powerful Business Identity welcomed nine professionals to two expert panels that delved into brand building and growth, highlighting how a distinct brand fosters customer trust and drives revenue. Local entrepreneurs shared their own experiences, emphasizing the critical role of personal branding in establishing client confidence. The message was clear: in today’s competitive market, a powerful brand isn’t just an asset, it’s essential for survival. “A strong […]