White Plains, NY – [03/03/25] – As fintech platforms, boutique banks, credit unions, and investment firms navigate a rapidly evolving landscape, the need for investor behavior-driven marketing and growth strategies has never been greater. In an industry where trust, credibility, and differentiation are critical, traditional marketing methods often fall short in effectively engaging today’s investors. Recognizing this challenge, YellowFryum Fin (a subsidiary of YellowFryum Inc.), a boutique growth advisory firm for financial services and fintech, works with firms to refine their messaging, enhance investor trust, and drive long-term engagement. Founded by Dr. Sunaina Shrivastava – Faculty of Marketing at NYU […]