Are the traditional Google “blue links” dead? Over the past 20 years, businesses relied on Search Engine Optimization (SEO) to get found. Today, customers are asking questions directly to AI tools like ChatGPT, Google Gemini, Claude, and Perplexity. If your business isn’t optimizing for AI, you are going to become invisible. In this exclusive interview, Dana Stetson, Principal Broker at First Choice Business Brokers, sits down with Grant Gooley, Founder and CEO of MyPortal Marketing, to break down the massive shift to Generative Engine Optimization (GEO). Grant explains exactly how AI search engines decide who to recommend and the step-by-step framework […]

Five-day festival features 19 live performances, including five GRAMMY-winning and nominated headliners. JazzFest White Plains returns this September, celebrating 15 years of bringing world-class music to Westchester County with 19 live performances by legendary artists, contemporary innovators, and emerging voices. The festival runs from September 23 to 27, showcasing five GRAMMY Award winners and nominees. This year’s headliners include the John Patitucci Trio with Danilo Pérez and Adam Cruz, the Ben Wendel Group, the Sylvie Courvoisier & Mary Halvorson Duo and the Nat Adderley Jr. Quartet. The festival culminates with the Sunday Jazz Alfresco, a full day of performances on Mamaroneck […]

  HelpOne Software, the Westchester-based all-in-one nonprofit workforce platform, has released a new demo video of its Volunteer Management module. The video shows how nonprofits can let volunteers self-register, set availability, claim shifts, and check in via QR code, while hours automatically feed into grants, board reports, and IRS Form 990 data. The module also includes skill matching, background-check integration with calendar expiration tracking, automated email and text reminders, and seamless sync with events, Gmail, and Outlook calendars. HelpOne is built exclusively for nonprofits and allows organizations to start with only the modules they need. The full demo and information on […]