Impact PR & Communications, Ltd., an award-winning strategic public relations and marketing agency, has announced the appointment of Alli Long to account manager. Long rejoins the team after previously serving as an intern and senior account executive, during and following her time as a student at Marist College, respectively. In her new role at Impact, she will lead the development and execution of strategic campaigns for the agency’s clients across several industries, including banking, nonprofit, real estate and hospitality/tourism. Her previous experience includes professional services marketing, where she served on the corporate communications team of a nationally ranked accounting firm. […]

Dr. Sunaina Shrivastava, Co-founder and CEO of YellowFryum Inc., has been recognized with two major honors in 2025, underscoring her growing influence in both the local business community and the global marketing and academic landscape. Dr. Shrivastava was recently named to the Business Council of Westchester’s prestigious 2025 “40 Under 40 Rising Stars” list, which honors professionals making outstanding contributions through leadership in business and community. She was recognized for her leadership at the intersection of marketing strategy, behavioral science, and education. The announcement was featured in Yahoo Finance and Digital Journal and highlighted her work building YellowFryum Inc. into […]

New member — The The Big Picture Plan™ — is holding a rare in-person introduction to the course that reveals strategic thinking secrets. Beta Day will be held on July 23rd at 4:00 pm at HudCo in Dobbs Ferry. Instead of the full 10-module globally accessible online course, Beta Day is a hyperlocal, accessible and in-person introduction to just one module. And for BCW members, the workshop fee is waived. Participants will take the management thinking test and discover their current state and see why big picture thinking is the most important thing owners and managers need to lead their […]