The City of Yonkers is launching a multi-platform advertising campaign aimed at positioning Yonkers as “Hollywood on Hudson,” the largest film and TV production hub in the Northeast. The ad campaign, which debuted Wednesday, includes TV commercials, bus exteriors, billboards, MTA car cards on trains, paid social and organic social. The goal is to position Yonkers as Hollywood on Hudson to residents and filmmakers alike and to continue to build the brand which is copyrighted. “Yonkers isn’t just making movies; we’re making history. This multi-platform campaign showcases our incredible studios and diverse locations, and it celebrates the Yonkers residents whose […]