BCW Member HEINEKEN USA recently unveiled the third installment of its Behind the Label program, “Redefining What it Means to Work in the Alcoholic Beverage Industry.” The report aims to understand the barriers that affect talent attraction efforts into the industry and illuminate the diverse array of roles and growth opportunities available to individuals from all backgrounds. Among the key findings: People hold a largely positive view of the alcoholic beverage industry. When asked about the terms they associate with the industry, people are most likely to feel it’s innovative (36%) and forward-thinking (32%). There is a strong perception that the industry […]